Benadryl Responsive Site Design

Following the launch of the current Benadryl website, Benadryl wanted to obtain consumer feedback regarding the usability of Benadryl.com before redesigning their mobile site. Based on our research, the strategy became clear–to design and develop an experience that will provide a utility for allergy sufferers, while creating a positive brand perception through valuable allergy-related tips and remedies.


Client

J&J

Services

UX Direction, Research & Analytics, Usability Testing, Persona Development

Year

2013

Link

www.benadryl.com


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